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What you write in a tweet linking to your blog post is almost as important as the content of the blog post. * Don’t undersell it—IT’S A GOOD POST! * Don’t bury the lede. * Having trouble seeing the forest for the trees? Share with a friend. It’s annoying meta-work but worth it.
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My first instinct is always “I’m so glad I’m done writing this post, let me tweet it out real quick” but I usually have the best results when I finish writing on a Friday and wait to tweet it out until Monday.